Facebook Ikamva lokuthenga ezivenkileni, ngokukaGosa oLawulayo oyiNtloko weeNkonzo-uKevin Proctor, yehla iye kwizinto azibiza ngokuba 'ziibhakethi ezintathu eziphambili' - abathengisi beebhokisi ezinkulu Walmart , iivenkile ezikhethekileyo ezikumgangatho ophezulu, kunye namatyathanga esaphulelo. Xa kuziwa kweli nqanaba lokugqibela, ezimbini zezona zinkulu zikhona Aldi kunye neSave-A-Lot, kwaye kunokuthiwa iSave-a-Lot ise-Aldi, njengoko iWalmart isenza kuThagethi. Ngelixa bobabini bebonelela ngamava afanayo okuthenga, u-Aldi ubambe inqanaba elithile lenkolo, ngelixa eyangaphambili inganiki nto ngaphandle kwamaxabiso asezantsi, aphantsi.
Ngaphandle kokunqongophala kweetshokholethi zaseYurophu ezingeniswe ngaphandle, iSave-a-Lot inomphetho omnye obalulekileyo ngaphezulu kweAldi, nangona-Proctor uxelele Iindaba zevenkile enkulu ukuba ezi venkile ziyakwazi ukwahluka kwiminikelo yazo ukuyilungiselela ngokukodwa kuluntu lwazo. Umzekelo, iSave-a-Lot ebekwe kwindawo enkulu yaseSpain inokubonelela ngezinto ezinje amatywina . Yonke iminikelo ye-Aldi, kwelinye icala, ihlala ifana ngokuchanekileyo ukusuka kwivenkile enye ukuya kolandelayo, ngaphandle kokuma kwabantu.
Ke ingaba iSave-A-Lot ikwazi njani ukubonelela ngegrosari ngamaxabiso asezantsi kangaka? Yehla kwizinto ezintathu eziphambili: ubungakanani obuncinci kunye nokukhethwa, kugxilwe kwiimpawu zelebheli zabucala, kunye nemodeli yenkonzo ehambelanayo eyehlisa iindleko zabasebenzi.
Gcina-A-uLoti uyigcina incinci
Facebook Gcina-A-Lot iivenkile, ezinje ngeAldis, zikwicala elincinci. Iindaba zevenkile enkulu ithi nganye ijikeleze i-15,000 yeenyawo zenyawo, xa kuthelekiswa ngaphezulu kwe-180,000 yevenkile enjengeWalmart Supercenter (nge Walmart ). Iivenkile ezincinci, njengezindlu ezincinci, zithetha ukonga okukhulu kwizinto eziluncedo nakwezinye iindleko zentloko.
Gcina-A-Lot ikwabonelela ngemveliso encinci kakhulu ukuba ilingane iivenkile zayo ezimbalwa. NgokukaSarah Griffin, umlawuli wezonxibelelwano we-Save-A-Lot, malunga neepesenti ezingama-70 zezinto ezinikezelwa yivenkile yokutya zizinto zabo zangaphakathi ezindlini (nge Ixabiso eliphantsi ). Ukugcina iilebheli zabucala endaweni yokukhetha amagama eempawu kusika umntu ophakathi kwikhonkco lokubonelela, kwaye unebhonasi yokuphelisa naziphi na iimarkups zexabiso ezinokubangelwa yimikhankaso yentengiso ebizayo. Ukuba ungumthandi wezinto ezingezizo ezobuchwephesha, nangona kunjalo, Gcina-A-Lot ibonelela ngoluhlu olubanzi loku kunale Aldi , kuba ngaphezulu kweepesenti ezingama-90 zezinto ezinikezelwa yityathanga laseYurophu ziimpawu zevenkile.
Amava e-frills Gcina-a-Lot amava
Facebook Gcina-A-iLotshi musa ukuchitha iiyure ezininzi zabasebenzi ukwenza imiboniso emnandi; zingaphezulu kwebhokisi evulekileyo yobuhle. Kwaye ayizizo zonke iiSave-A-Lots eziye kwimodeli yokurenta-inqwelo okwangoku, uGriffin uyavuma ukuba bahamba ngaloo ndlela, kwaye bahlawulisa iingxowa zeplastiki, ngokunjalo. Uyakube upakisha izinto zakho zokutya, nto leyo engomnye wabasebenzi bevenkile. Imbalwa imisebenzi, enyanisweni, eyenzela abasebenzi abambalwa, kuba iSave-A-Lot ifuna kuphela abasebenzi aboneleyo ukuba bagubungele iindlela zabo zokuphuma kunye nokugcina iishelfu ngendlela yabo yokutyikitya encinci.
Umrholo ongezantsi, ezantsi ivenkile ngaphezulu, kwaye ewe, olo londolozo ludluliselwa kwivenkile. Ngapha koko, uphando olwenziwe ngo-2016 olwenziwe nguKantar Retail lufumanise ukuba iSave-A-Lot ibethe i-Aldi (nabo bonke abanye abantu, kubandakanya Walmart kwaye Idola ngokubanzi xa kufikwa kumaxabiso kwizinto ezidliwayo (nge Iibhondi kwiindaba ). Ke, ukuba ujonge okona kutya kubiza ixabiso eliphantsi kwaye unokuhambisa nge-cachet, kujongeka ngathi Gcina-A-Lot kunokuba yindawo yakho elandelayo yokuthenga ivenkile.
